Why You Need Video Marketing Now
Sample Video:
Once you review the following statistics for the month of February 2010 just released by comScore, a leading internet research firm, you will understand the incredible power of video:
- There were over 28 billion videos viewed in Feb. 2010
- Over 174 million U.S. internet users watched videos online
- 83.1% of total U.S. internet audience viewed videos online
Contrast these recent stats with AC Nielson’s report of 10 billion video views in the month of May 2009 and that represents a 280% increase in only 8 months. This trend can no longer be ignored.
How will video marketing benefit your business?
- Video brings more people online = more viewers = more prospects
- Video engages the viewer and helps build relationships
- Video generates leads
- Video converts visitors to customers
Bottom line…if you are not using video marketing to promote your business, you’re missing out on tons of traffic online.
Still not convinced? Check out these statistics…
- 78% of people surveyed feel that online video ads provide as much or more value to learn of a product or service as television according to a recent Nielson Online VideoCensus.
Of those viewing video ads online…
- 64% take action after seeing an online ad
- 44 % click through to the advertiser’s website
- 33 % search for a product or service
- 22 % visit an actual brick & mortar or offline store
- 21 % discuss the advertised product with friends or family
- 12% end up purchasing a product or service !
Compare a 30-90 second online video to ANY type of print advertising. Online video not only puts your business in front of a multitude of hungry viewers, but you can track it’s effectiveness to measure your investment. We provide monthly report tracking and analytics to verify the results of each campaign.
How does video marketing work?
The proper use of video is to speak directly to and connect with your ideal customer/client. As a business owner, you know your customer and their most common problems. Video should identify the problem, pose a solution and present a call to take action.
Various uses for video include:
- Interviews with business owner
- FAQ – Frequently Asked Questions
- Overview of company products/services
- Tutorials – How to
- Testimonials
Google loves video and ranks videos quickly IF they are optimized properly. We have had videos appear on the first page of the search results within days of being submitted. The level of competition for the search term is a large determining factor. The lower the competition, the faster the video appears in the results.
Where do you place videos?
1. on-site video
2. off-site video
On-Site Video: meaning video on your website
- embed video on home page that introduces company owner, products/services
- should be central focus and above the fold
- video length should be 1-4 minutes max – short attention span
- keyword optimized to help with page ranking
- video should be distributed to video sharing sites to create backlinks to main site
Off-Site Video: meaning video distributed on the internet away from your website such as YouTube, Viddler, YahooVideo, etc.
- used to grab searchers and redirect to your website
- used to get rankings for multiple keywords or search terms
Video Creation
Software tools:
PC – Powerpoint, Windows Movie Maker, Camtasia
Mac – iMovie, Keynote
How can you get started in video marketing right now?
Of course, you can always give it a try yourself, however we offer professionally produced video marketing packages depending on your objectives and your budget. Contact us for details…
